The ask
I sat with the sales team and wrote down what each reader needed. They get about four minutes with a client, and the page in front of them had no trend and no benchmark on it.
(CASE 01 · PRESS GANEY)
A client-profile dashboard with every number on it and nothing to act on. I sat with the sales team, found what each reader actually needed, and rebuilt it in Power BI.

(TL;DR)